Have you created your own theme for your blog? or downloaded one and made major changes? If you answered yes to either one of those questions and have not shared your theme with others you are sitting on a huge promotional tool for your own blog or website. With WordPress making it so easy to install themes, it is usually one of the first major changes a blogger makes to their blog. Changing the WordPress theme was one of the first things I did.

What most bloggers don’t do after installing their new themes is make any changes. They click on the theme to activate it and if it looks good, they’re done. This is where the potential to help drive traffic to your own blog lies. At the bottom of most popular themes are links. Generally, they link back to where you can download the theme and some even go as far as listing out sponsors that helped make the theme free for distribution.

If you have created a theme thats good enough for your own blog, chances are good there are others who agree with you. Include a link to where others may download the theme from (which is your blog of course), and even include a “made free by” type of link to your other websites if you have any. If you just have your blog, consider deep linking to your blog, and then use some keyword rich anchor text to link to the homepage of your blog. If the theme becomes popular, these links will be even better than paid text links.

Of course, there are bloggers out there that will remove the links and still use your theme but most people don’t even know where to look to remove the links. If you use the right keywords when linking back to your own blog, the search engine traffic alone are worth releasing your WordPress theme. If a busy blog picks up your theme, you’ll get a nice increase in blog traffic. The greatest thing about this is that you don’t have to do any more work and the traffic will continue coming in.

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