Microsoft Strikes Back at Google
internet April 18th, 2007Microsoft is usually on the recieving of anti-trust investigations but now they want regulators to intervene on the Google/DoubleClick deal. Microsoft lost the bidding war to Google, which is no surprise as Google has gazillions tucked away in its war chest. The merger will give Google unprecedented reach on the internet and analysts at AOL’s search advertising division are guessing that up to 75% of their advertising spending online will go through Google-DoubleClick.
I might be a bit naive here, but I like this deal. It would make it easier for me if I could do all my online advertising through a single console that this would provide. Microsoft is doing what every other company would do, and that is since they couldn’t get in on the deal, they’ll try to prevent Google from completing the transaction.
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April 19th, 2007 at 10:18 pm
Microsoft can easily outspend Google. They didn’t lose the bid for lack of cash. And just by bidding on DoubleClick they’ve driven the price that Google had to pay way up. And then they come back and throw a mess of regulatory tape at the deal.
That’s Microsoft playing hardball