Microsoft is usually on the recieving of anti-trust investigations but now they want regulators to intervene on the Google/DoubleClick deal. Microsoft lost the bidding war to Google, which is no surprise as Google has gazillions tucked away in its war chest. The merger will give Google unprecedented reach on the internet and analysts at AOL’s search advertising division are guessing that up to 75% of their advertising spending online will go through Google-DoubleClick.

I might be a bit naive here, but I like this deal. It would make it easier for me if I could do all my online advertising through a single console that this would provide. Microsoft is doing what every other company would do, and that is since they couldn’t get in on the deal, they’ll try to prevent Google from completing the transaction.

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