The latest Google acquisition rumor making its way around the internet is that Google is looking to buy Feedburner, an RSS feed management, advertising and analytics company. I use Feedburner to help manage my feeds here on my blog, and I think this deal makes perfect sense if it does in fact happen. Although Google already does RSS feed advertising with AdSense for Feeds, acquiring Feedburner will further expand their marketshare. Feedburner’s feed analytics will also compliment Google Analytics quite well. Perhaps Google was already building the integration with Feedburner’s statistics when they updated Google Analytics.

According to the “highly credible” source, the only thing that is slowing this deal up is the bigger acquisition of DoubleClick that is taking longer than anticipated. What do you think? Does this deal make sense?

Update: The rumors are true, Google is now the owner of Feedburner.

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