Google Releases New Analytics Interface
SEO, internet May 9th, 2007
The new version presents data more clearly and in context, so you can look at a single report to gain insights rather than having to pull up several reports to understand what action to take.
One new feature I find useful is the addition of e-mail reports. If you are monitoring client websites, you can now send them an e-mail so they don’t have to login to look for the report you are referring to. You can also schedule e-mail reports daily, weekly, monthly or quarterly. Report formats available are PDF, CSV, TSV, and XML.
For those who monitor the websites and blogs and want to know everything about the traffic, this updated version of Google Analytics makes drilling down into information much easier than before. Using Google Analytics, you too can become an SEO Expert! You can now view how much search engine traffic your site recieves over time, and can drill down into a specific search engine, and then into an individual keyword. All of this data is viewable over time so you can monitor the success (or failures) of your SEO campaigns. If you spend money to make money, then you’ll also be able to monitor the paid traffic vs. non-paid traffic with a single click.
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May 19th, 2007 at 5:53 pm
[...] The latest Google acquisition rumor making its way around the internet is that Google is looking to buy Feedburner, an RSS feed management, advertising and analytics company. I use Feedburner to help manage my feeds here on my blog, and I think this deal makes perfect sense if it does in fact happen. Although Google already does RSS feed advertising with AdSense for Feeds, acquiring Feedburner will further expand their marketshare. Feedburner’s feed analytics will also compliment Google Analytics quite well. Perhaps Google was already building the integration with Feedburner’s statistics when they updated Google Analytics. [...]