DoubleClick snapped up by Google for $3.1 Billion
internet April 13th, 2007In a deal that is pretty much like me buying a Quarter Pounder Meal (supersized!) Google has bought DoubleClick. Billions are being thrown around by Google like pocket change. First it was YouTube for $1.65 Billion, and now $3.1 Billion for DoubleClick.
Looking at this deal, it makes more sense than the YouTube deal and thats probably why the purchase price is double. Another reason the purchase price is so high is that Google was bidding against Microsoft who is also ramping up its online advertising business. For Google, simply keeping DoubleClick out of Microsoft’s hands is worth billions.
Google has been working hard to build their internet advertising market share and this move is a significant one. The question remains on what will happen to DoubleClick and how Google, in the event they do, will integrate this business into their existing network. Google now enjoys a huge strong content network, search network and now with this purchase will have all the relationships with new advertisers that they needed.
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April 16th, 2007 at 4:54 am
Does that mean less competition in the online advertising market now?
April 16th, 2007 at 7:42 am
Not necessarily, and the market looks like there is plenty of competition!
It will be interesting how it will all pan out and will be sure to post about any new developments (as will thousands of other bloggers I imagine) :)
April 18th, 2007 at 9:00 am
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