I setup a quick test of the new AdSense Video Units as soon as it became available in Canada. I admit I have not done too much tweaking to see if I can improve the performance of these new video units but the initial results are not promising. The click through rates on the video units are quite poor, but I guess that is to be expected because users are there for the videos, and the ads are not intrusive at all.

I’ll post an update after I make some changes and I hope I have more positive news regarding the new video units. What about you? Has anyone out there had any success with these video units? The video units launched on October 9th for the US publishers, but I haven’t seen too many people posting positive results yet.

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